Thursday, October 14, 2010
PRIZE BOOST for Rock With RIMMEL Contest!
5 sets of special prize set includes Sparkling Gradation eye shadow (RM65.90) + 1 second Xpress brush nail colour (RM11.90) = worth RM77.80!!
ROCK ON NOW GIRLS!!! KEEP THOSE ENTRIES COMING!
Tuesday, October 5, 2010
ROCK With RIMMEL & Be The Featured Model in RIMMEL's Christmas Magazine Ad!
How to Win
We are looking for a unique beauty that complements RIMMEL's ethos of experimentation and self-expression, a style that is synonymous with RIMMEL's DNA. Hence, if you have a strong style, an outstanding personality, and have the flair in front of the camera, act on the followings right now:
1. Be a fan of our Rimmel London Malaysia FB group(www.facebook.com/rimmelmalaysia)
2. Submit 1 close-up photo of you
* It can be a natural look, a look with basic make up, or anything you like and want to show us your best face (as long as its REAL and not PHOTOSHOPP-ED!)
3. Upload your photo onto our WALL and tag @rimmellondonmalaysia.
4. Finish this sentence (in your photo caption) in the most creative way, within 20 words:
I am the best model for RIMMEL London Christmas magazine ad because _________________.
Submission deadline will be at Malaysian time, 2pm, on 25th October, 2010
Hint
Remember, this is about how you express yourself, especially through your make-up and fashion style! We are looking for a unique & strong personality that appeals to us in her own unique Asian way!
So go ahead and be funky, witty, and edgy in showing us the many different sides of you! We believe that a woman can always have as many identity and/or image as she likes!
For further assistance, you may send us your queries on our Facebook fan page. We will be glad to help you!
Terms & Conditions
This contest is opened to RIMMEL London Malaysia Facebook fans, 18 years old or above only.
STRICTLY NO PHOTO-SHOPPING OR ANY FORM OF DIGITAL ENHANCEMENT TO THE PHOTOS.
Winner will have to be available for a 4 hours photo shoot session between 27th Oct and 5th Nov, in Kuala Lumpur. The confirmed date, time and venue of the photo shoot will be disclosed at a later date. Failure to do so will result in a disqualification.
Winner will have to bear all the costs, including but not limited to travel, accommodation and meals, for the said photo shoot.
Decision made by Rimmel London Malaysia Facebook Team will be final, no further appeal will be entertained.
The distributor of Rimmel London products in Malaysia, StarAsia Malaysia Sdn. Bhd, reserves all the rights to use the photographs as publicity materials, including but not limited to print, out-door, in-store, online, and broadcast media.
Friday, September 3, 2010
RIMMEL Is Number 1
It’s out in the open!
RIMMEL LONDON
is
colour cosmetics brand*!
That means RIMMEL is the…
o No. 1 Eye Brand
o No. 1 Mascara brand
o No. 1 Face brand
o No. 1 Lip brand
o No. 1 Nail brand
… in the
And this fabulous accolade did not come easy!
Nearly two centuries old,
RIMMEL has been serving the needs of ladies like yourself
since 1834!
Beauty loves a legend, and legends don’t come much more compelling than the story behind Rimmel, one of the world’s oldest cosmetics brands.
In 1820, a respected French perfumer who had been trained by the famous Lubin, perfumer to Empress Josephine, the wife of Napoleon I, accepted an invitation to manage a perfumery in
By 1834, the move to
Establishment of the House of Rimmel
As the business flourished, so too did the talents of Eugene Rimmel. By the age of 24, he had become, not only an expert perfumer, but also a cosmetics visionary, experimenting with fragrance and colour, and travelling the world in search of exotic ingredients and new ideas. | Rimmel the brand - created by Eugene Rimmel in |
A pioneer of personal hygiene, he developed some truly innovative products, including mouth rinses, fragranced pomades and an ingenious scented steam vaporiser, while high society flocked to his flagship perfumery in
Even at this very early stage, Eugene Rimmel sensed the potential of advertising to bring his products to a wider public, and began to publish lavishly illustrated mail order catalogues and to place advertisements in theatre programmes.
When he died in 1887, his two sons inherited his beauty empire, building on their father’s success internationally by developing an extensive colour line with a special focus on eye-enhancing products, in particular Rimmel’s revolutionary mascaras.
So popular did they become that “rimmel” is to this day the word for mascara in several languages (countries such as
After the Second World War, Rimmel was acquired by Robert and Rose Caplin, the owners of a
As a new mood of optimism swept through Britain, and Hollywood heroines became beauty icons for millions of women, the Caplins – with intuition worthy of Eugene Rimmel himself – anticipated the resulting cosmetics boom by expanding Rimmel’s colour range, modernising its packaging and launching the first ever self-selection dispenser.
During the 1970s and 1980s, the company changed hands several times before it was finally acquired by Coty Inc. in 1996.
Rimmel is available in more then 60 countries! | Rimmel has since gone from strength to strength, bringing its unique |
… and still at the cutting edge!
What is truly astonishing is that a brand with so much past can still be very much of the present – but Rimmel, of course, has a tradition of breaking all the rules. | Rimmel is the No. 1 colour cosmetics brand in the |
Founded in
Beauty made in
In a word, it’s about having fun. And Rimmel’s affordable range of colourful, contemporary, high-quality products is designed to enable real women to do just that. | Beauty made in is witty, edgy & streetwise. |
Why have one identity when you can have as many as you like?
With Rimmel, changing your look is as easy as hopping on the London Tube and switching from Soho to
Rimmel’s extensive range is kept bang up-to-the-minute as it translates the look of
*ANNEX – Claim Data Support
RIMMEL is The
(a) The
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(b) The
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(c) The
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(d) The
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(e) The
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(f) The
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Thursday, September 2, 2010
Ayumi Hamasaki Meets Rimmel London in Asia
RIMMEL Japanese Series Introduced In
Asia’s greatest pop diva and style icon, Ayumi Hamasaki has joined forces with
Developed with advanced beauty and skincare technology from Japan, the latest Rimmel Japanese range of cosmetics are designed specifically to suit the beauty needs of Asian features and skin types.
With 75,000 units sold within the first three months of launch in Japan between February and April this year, the Rimmel Forever Shape Mascara comes in Full Volume and Super Long. Formulated with Forever Shape Polymer, also known as the Shape-memory formulation, the mascaras can effectively remember and keep eyelashes perfectly curved for up to 12 hours!
The innovative combination of both soft and hard bristles in the brush head ensures a speedy and easy application with amazingly smooth lengthening and voluminous effect, clump-free!
Fret not when it comes to removing the long-lasting mascara on your lashes, as Rimmel is also introducing the Rimmel Mascara Remover in this Japanese range that is created specifically to remove the waterproof mascara in a jiffy! Simply apply directly onto the lashes and witness how it removes the waterproof mascara perfectly without any need for rubbing.
As with the stunning limited edition eye colour pallet, Rimmel Colour Rush Sparkling Gradation Eyes that comes in 5 different sets of 4-shades combination, one can expect to create an amazing and stunning three dimensional (3D) effect eye look with these gradations.
On the collaboration between RIMMEL and AYU, General Manager of StarAsia (
“Since both RIMMEL & AYU pursue beauty with an attitude, the collaboration between these two powerful forces within the beauty industry creates a style that is synonymous with RIMMEL’s DNA. Therefore, as the first and only Asian face to front RIMMEL, AYU is a purveyor of true individuality,” explains Miss Wong.
This latest RIMMEL Japanese range of cosmetics will be available in
For more information on the products, please contact Rain Liew, Marketing Executive of StarAsia (Malaysia) Sdn. Bhd. at +603 6275 5723 begin_of_the_skype_highlighting +603 6275 5723 for assistance. Alternatively, you may also join Rimmel London