Ayumi Hamasaki Meets Rimmel London in Asia

RIMMEL Japanese Series Introduced In Malaysia This Autumn!

Asia’s greatest pop diva and style icon, Ayumi Hamasaki has joined forces with UK’s No.1 make-up brand, Rimmel London to take beauty made in London to Asia!

In Malaysia, the exciting collaboration between Rimmel and Ayumi, affectionately known as AYU, kick-starts with the launch of three exciting Japanese range cosmetic products, namely the Rimmel Forever Shape Mascara, Rimmel Mascara Remover, and Rimmel Colour Rush Sparkling Gradation Eyes, that will be hitting our shores in November.

Developed with advanced beauty and skincare technology from Japan, the latest Rimmel Japanese range of cosmetics are designed specifically to suit the beauty needs of Asian features and skin types.

With 75,000 units sold within the first three months of launch in Japan between February and April this year, the Rimmel Forever Shape Mascara comes in Full Volume and Super Long. Formulated with Forever Shape Polymer, also known as the Shape-memory formulation, the mascaras can effectively remember and keep eyelashes perfectly curved for up to 12 hours!

The innovative combination of both soft and hard bristles in the brush head ensures a speedy and easy application with amazingly smooth lengthening and voluminous effect, clump-free!

Fret not when it comes to removing the long-lasting mascara on your lashes, as Rimmel is also introducing the Rimmel Mascara Remover in this Japanese range that is created specifically to remove the waterproof mascara in a jiffy! Simply apply directly onto the lashes and witness how it removes the waterproof mascara perfectly without any need for rubbing.

As with the stunning limited edition eye colour pallet, Rimmel Colour Rush Sparkling Gradation Eyes that comes in 5 different sets of 4-shades combination, one can expect to create an amazing and stunning three dimensional (3D) effect eye look with these gradations.

On the collaboration between RIMMEL and AYU, General Manager of StarAsia (Malaysia) Sdn. Bhd, sole importer and distributor of Rimmel London in Malaysia, Miss Julia Wong said, “RIMMEL has always stood for beauty with an attitude; it is experimental, eclectic, glamorous, stylish and uber-hip. It is about setting trends, not following them. The fact that AYU is Asia’s leading trend-setter, her unique take on beauty complements RIMMEL’s ethos of experimentation and self- expression.

“Since both RIMMEL & AYU pursue beauty with an attitude, the collaboration between these two powerful forces within the beauty industry creates a style that is synonymous with RIMMEL’s DNA. Therefore, as the first and only Asian face to front RIMMEL, AYU is a purveyor of true individuality,” explains Miss Wong.

This latest RIMMEL Japanese range of cosmetics will be available in Malaysia starting 1^st November 2010. The Rimmel Forever Shape Mascara (RM49.90) and Rimmel Mascara Remover (RM34.90) are sold exclusively at selected Watsons stores, and the Rimmel Colour Rush Sparkling Gradation Eyes (RM65.90) are sold exclusively at selected Guardian stores only.

For more information on the products, please contact Rain Liew, Marketing Executive of StarAsia (Malaysia) Sdn. Bhd. at +603 6275 5723 begin_of_the_skype_highlighting +603 6275 5723 for assistance. Alternatively, you may also join Rimmel London Malaysia’s Facebook group at www.facebook.com/rimmelmalaysia for more updates.